Case Study
Overview
This project was an internal studio concept aimed at keeping our branding skills sharp while having fun with a light-hearted and creative brand identity. We chose to design a not-for-profit brewery concept, CowTown Brewery, with a mission to save cows from farms by purchasing land and creating a sanctuary.
Our goal was to create a playful yet meaningful badge-style logo, incorporating the shape of a cow’s head with a subtle bottle icon, representing both the brewery and its mission. This initial phase focused on developing the brand identity, but the project will evolve into full packaging design and a comprehensive website down the line, showcasing our ability to carry branding across multiple platforms. CowTown Brewery allowed us to experiment with fun, impactful visuals while reinforcing our skills in creative design and brand development.
This was a studio concept project for a not-for-profit brewery with a mission to save cows from farms by purchasing land and creating CowTown. Our goal was to design a badge-style logo, incorporating the shape of a cow’s head to subtly integrate a bottle icon, reflecting the brewery’s values and unique vision.
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